That 401(k) Conference Hits the Road in 2026: Wrigley, Colorado, Philly, and Maybe D.C.

That 401(k) Conference is back on the road for 2026, and the lineup is shaping up nicely. After the Milwaukee stop fell through, we’re bringing the show to Wrigley Field in April. Chicago in the spring, five hours of 401(k) content, a ballpark lunch, a stadium tour, and a Major League great—it doesn’t get more Chicago than that (just bring a jacket, April at Wrigley is not for the faint of heart).

We’re also lining up:

· Colorado in May – thin air, but not thin content.

· Philadelphia in June – because nothing says fiduciary responsibility like a cheesesteak.

· Washington D.C. in September – if there’s enough support, we’ll make Congress jealous with a better retirement plan discussion than they’ve had in decades.

As always, this isn’t just a conference, it’s an experience. Every event gives you five hours of content, a stadium lunch, a tour of the park, and time with a baseball legend.

Sponsorships start at just $500—a small investment for serious exposure in front of plan providers, advisors, and industry pros. Attendance is $100 for the first attendee, and just $50 each for additional people from the same firm. Bring your whole crew, make a day of it, and walk away with more connections (and better stories) than you’ll ever get from a boring hotel ballroom conference.

This is my way of mixing business with baseball, and it’s worked for years. If you’re tired of stale coffee and windowless breakout rooms, join us at the ballpark instead.

I’ll keep everyone posted as dates lock in—but for now, pencil in Wrigley Field in April. It’s going to be a great season.

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