Great distribution needs a good product

If you have a great product, but lousy distribution, you’re not going to do well. Yet the same thing is on the flip side if you have great distribution, but a lousy product.

Whether it’s a pooled employer plan, a great IRA product, or anything retirement plan-related, great distribution is certainly key.

However, you need a great product you go along with it. How often, do I hear about plan providers with these great distribution channels, yet are offering a product that won’t get much traction in the marketplace?

A PEP that’s more expensive than a single employer plan or a 3(16) service that does nothing isn’t going to succeed even if you have distribution channels the size of Coca-Cola’s.

This entry was posted in Retirement Plans. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *