Category Archives: Retirement Plans

The Difference Between Selling Expertise and Providing It

Most plan providers sell expertise. Far fewer actually provide it. Selling expertise is easy. It lives in credentials, marketing language, dashboards, and conference bios. It shows up in phrases like “comprehensive,” “custom,” and “best in class.” None of those words … Continue reading

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Why Good Plan Providers Lose Business to Worse Ones

Every plan provider has lost business to a competitor they know—deep down—is worse. Less experienced. Less careful. Less capable. And yet, that competitor walked away with the client. It’s tempting to blame price, but price is usually just the excuse. … Continue reading

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When Participant Growth Becomes a Fiduciary Prompt — Not a Punchline

Empower recently reported that it added approximately 500,000 net new retirement plan participants in 2025 as part of what it termed a record earnings year. It’s the kind of headline that gets shared on LinkedIn, quoted at conferences, and sometimes … Continue reading

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When Good News Needs a Fiduciary Reality Check

Lincoln Financial Retirement Plan Services recently reported that average retirement plan account balances increased by approximately 8.6 percent in 2025, rising from roughly $113,700 at the end of the prior year to about $123,500. On its face, that kind of … Continue reading

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I’ve Met the Enemy in 401(k) Plans and It’s Usually a Spreadsheet

I’ve been doing this long enough to know that the biggest threat to a 401(k) plan isn’t the Department of Labor, trial lawyers, or even bad investments. It’s a spreadsheet that someone created in 2017 and has been copying ever … Continue reading

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Plan Providers Are Therapists Who Also Do Census Testing

Plan providers are therapists who also happen to do census testing. Nobody puts that in a job description, but it’s the truth. When people think about our work, they imagine compliance calendars, investment menus, and spreadsheets with more tabs than … Continue reading

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Why Most Plan Providers Don’t Lose Clients, They Abandon Them Slowly

The Long, Quiet Goodbye Most plan providers don’t wake up one morning and get fired. It’s not a dramatic breakup with yelling, lawyers, and a new recordkeeper waiting in the lobby. It’s quieter than that. Clients leave the way a … Continue reading

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Why Your 401(k) Worked Fine for 20 Years—Until It Didn’t

For many plan sponsors, the story is the same. The plan was set up years ago. Employees participated. Contributions flowed. Nobody complained. From the sponsor’s perspective, the 401(k) worked exactly as intended. And for a long time, that was true. … Continue reading

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Late Deposits Aren’t Moral Failures, They’re Process Failures

When a plan sponsor hears the words “late deposit,” they react like they’ve been accused of shoplifting. Faces turn red, voices get defensive, and someone inevitably says, “We would never steal from employees.” The truth is less dramatic and more … Continue reading

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Trump Accounts: Will Employers Make This a Real Benefit or Just Another Glossy Bullet Point?

If you’ve been watching the headlines, you’ve probably heard about the new Trump Accounts—a savings vehicle created by federal law that lets kids start building tax-advantaged investment accounts early in life and gives eligible children a federal seed contribution. Employers … Continue reading

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