In the retirement plan business, I\u2019ve watched too many plan providers obsess over competitors\u2014who\u2019s stealing clients, who\u2019s lowering fees, who\u2019s suddenly offering \u201ccutting-edge\u201d solutions. But here\u2019s the truth: if a plan sponsor is happy with their provider, they\u2019re not going anywhere. Period.<\/p>\n
When a client makes a change, it\u2019s not because someone dazzled them\u2014it\u2019s because something wasn\u2019t working. Service was slow. Mistakes piled up. Communication was nonexistent. Whatever it was, the client felt neglected or underserved.<\/p>\n
Changing plan providers is a hassle. No one does it for fun. So if you lost a client, take it as a sign that something needed fixing\u2014on your end.<\/p>\n
Instead of worrying about what the competition is doing, focus on keeping your clients happy. Return calls. Solve problems. Be proactive. Show them you care.<\/p>\n
Because in this business, it\u2019s simple: happy clients never leave.<\/p>\n
<\/span><\/p>","protected":false},"excerpt":{"rendered":" In the retirement plan business, I\u2019ve watched too many plan providers obsess over competitors\u2014who\u2019s stealing clients, who\u2019s lowering fees, who\u2019s suddenly offering \u201ccutting-edge\u201d solutions. But here\u2019s the truth: if a plan sponsor is happy with their provider, they\u2019re not going … Continue reading