When I first started my law practice, I\u2019d get invited to sponsor networking events or plan sponsor forums. They\u2019d ask for a check, promise big exposure, and deliver\u2026 almost nothing. The room would be filled with the wrong audience or not enough of the right people. It felt like I was throwing money into a hole, hoping someone on the other end needed an ERISA attorney. Spoiler: they usually didn\u2019t.<\/p>\n
So when I launched That 401(k) Conference, I built it around two principles:<\/p>\n
1. Make the event something memorable for advisors\u2014fun, engaging, and actually worth attending.<\/p>\n
2. Don\u2019t burn out the sponsors.<\/p>\n
The top-level sponsorship at That 401(k) Conference is $1,500. That way, even if you don\u2019t walk out with a dozen leads, you don\u2019t feel like you mortgaged your marketing budget for nothing. The goal is to make connections that matter, not to sell pipe dreams with a hefty price tag.<\/p>\n
Want to sponsor? You know how to find me. We\u2019re in Milwaukee this September, and I\u2019ll have ideas for 2026 by August. Let\u2019s make it worth your while.<\/p>\n
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