For me, one of the worst things that any business can have is a sense of complacency; I have spent too many years working at places that were just way too complacent in their work, where so much time was devoted to proclaiming how everybody was so wonderful and so great. If I am so complacent in a business where I think I\u2019m so wonderful, I\u2019m going to retire or ask someone to put me down like Old Yeller.<\/p>\n\n\n\n
I don\u2019t think any retirement plan provider can afford to be complacent. The industry is consistently changing and any change breeds more competition. Unless you\u2019re a payroll provider TPA or one of the large consulting companies, you can\u2019t afford to hire a top-notch marketing firm. If you\u2019re like me, you weren\u2019t taught marketing in school. So when I say that TPAs as a whole have lousy marketing, it\u2019s not an insult because most professional firms have lousy marketing because of a lack of resources. Heck, most law firms have lousy marketing and there are quite a few TPAs who have excellent marketing. As a whole, it needs improvement.<\/p>\n\n\n\n