If you have a great product, but lousy distribution, you\u2019re not going to do well. Yet the same thing is on the flip side if you have great distribution, but a lousy product.<\/p>\n
Whether it\u2019s a multiple employer plan, a great IRA product, or anything retirement plan related, great distribution is certainly key. However, you need a great product you go along with it. How often, I hear about plan providers with these great distribution channels, yet are offering a product that won\u2019t get much traction in the marketplace. A multiple employer plan that\u2019s more expensive than a single employer plan or a 3(16) service that does nothing isn\u2019t going to succeed even if you have distribution channels the size of Coca Cola\u2019s.<\/p>\n
<\/span><\/p>","protected":false},"excerpt":{"rendered":" If you have a great product, but lousy distribution, you\u2019re not going to do well. Yet the same thing is on the flip side if you have great distribution, but a lousy product. Whether it\u2019s a multiple employer plan, a … Continue reading