One thing I did with That 401(k) Conference is to have a price for admission. Sure, there have been advisors who scoffed at paying a fee to attend, but I\u2019ve been to too many free 401(k) related events.<\/p>\n
When you don\u2019t charge for admission, it gives incentives for those who reserved the spot any reason to cancel at the last minutes. How many times did I sponsor a 401(k) event and half the reservations cancelled?<\/p>\n
I believe that you need those who reserve a spot at your conferences should put something down to attend your event, what I call skin in the game. Charging some sort of fee does a job of making sure that someone who has reserved will actually attend.<\/p>\n
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