{"id":3554,"date":"2018-05-25T21:22:50","date_gmt":"2018-05-26T01:22:50","guid":{"rendered":"http:\/\/therosenbaumlawfirm.com\/blog\/?p=3554"},"modified":"2018-05-25T21:22:50","modified_gmt":"2018-05-26T01:22:50","slug":"pick-a-marketingpr-firm-that-understand-what-you-do","status":"publish","type":"post","link":"https:\/\/therosenbaumlawfirm.com\/blog\/?p=3554","title":{"rendered":"Pick a marketing\/PR firm that understand what you do"},"content":{"rendered":"<p><span class=\"s2\">There is a running joke from my wife where she tells me that despite 13 years of marriage, she still doesn\u2019t know what I do. At least, I think it\u2019s a joke.<\/span><\/p>\n<p><span class=\"s2\">One of the problems that I had in my career especially when working with the law firm I was at is that people didn\u2019t understand what I do as an ERISA attorney. I\u2019d sit down with the corporate attorneys and try to create some synergies but they didn\u2019t understand the potential liability of a plan sponsor and they had zero interest in sharing my pitch to their clients.<\/span><\/p>\n<p><span class=\"s2\">When I started my own practice, I hired a marketing\/public relations firms. The guy I hired was and still is a sweet man. But the problem was clear is that he didn\u2019t understand what I did either. It\u2019s easy to explain what a real estate attorney does, ERISA attorney not so much. \u00a0He suggested that I network with one his other <\/span><span class=\"s2\">clients,<\/span><span class=\"s2\"> a plaintiff-side negligence attorney and I told him that there were zero chances for referrals as accident victims aren\u2019t great referral sources for plan sponsors. <\/span><\/p>\n<p><span class=\"s2\">I eventually fired him when the marketing didn\u2019t help with results and he suggested that I should take time off for my own practices. Word to the wise, never <\/span><span class=\"s2\">tell<\/span><span class=\"s2\"> your client to take a vacation.<\/span><\/p>\n<p><span class=\"s2\">Thankfully as a plan provider, you have the opportunity to hire a marketing and public relations firm that knows a thing or two about the retirement plan business. If I had to hire a firm these days, I would only hire one that had experience with the retirement plan business because a firm that doesn\u2019t know what you do, can\u2019t have the background and expertise to help you. Luckily, you have people out there like Rebecca Hourihan and Shari Fitts that know the retirement plan business and can help you out in providing marketing support to help you grow your business. Hiring someone that doesn\u2019t know what you do is not money well spent because the help they will offer will be unfocused on what you need to do to connect with plan sponsors.<\/span><\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><\/div>\n<p><span class='st_sharethis' st_title='{title}' st_url='{url}' displayText='ShareThis'><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>There is a running joke from my wife where she tells me that despite 13 years of marriage, she still doesn\u2019t know what I do. At least, I think it\u2019s a joke. One of the problems that I had in &hellip; <a href=\"https:\/\/therosenbaumlawfirm.com\/blog\/?p=3554\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n<p><span class='st_sharethis' st_title='{title}' st_url='{url}' displayText='ShareThis'><\/span><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/therosenbaumlawfirm.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3554"}],"collection":[{"href":"https:\/\/therosenbaumlawfirm.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/therosenbaumlawfirm.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/therosenbaumlawfirm.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/therosenbaumlawfirm.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3554"}],"version-history":[{"count":1,"href":"https:\/\/therosenbaumlawfirm.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3554\/revisions"}],"predecessor-version":[{"id":3555,"href":"https:\/\/therosenbaumlawfirm.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3554\/revisions\/3555"}],"wp:attachment":[{"href":"https:\/\/therosenbaumlawfirm.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/therosenbaumlawfirm.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/therosenbaumlawfirm.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}