I have been to many funerals and many 401(k) enrollment meetings and I have to say that most funerals are livelier than 401(k) enrollment meetings. \u00a0It doesn\u2019t have to be that way.<\/p>\n
When I started my own practice and wrote my articles free of my old law firm\u2019s marketing department, besides the typos, I was able to interject humor and movie references that allowed my articles to be widely read and distributed. I took something that is ERISAese and wrote it in a way that has been entertaining at times. The same can be done with 401(k) enrollment meetings.<\/p>\n
Advisors who work these enrollment meetings can liven it up by lowering the language to a level that most plan participants can understand and when I say lower the language, I\u2019m not talking about cursing. I\u2019m talking about using a language that most non-financial professionals can understand. It\u2019s all about connecting with the audience and better connected audience at an enrollment meeting will get more 401(k) deferrals and more assets under management as a financial advisor.<\/p>\n
A financial advisor should run a trivia contest or a raffle and use a $25 gift card to a store or restaurant as bait to entice attendance and participation. Anything that can get more involvement by plan participants to get engaged at these meetings will help a plan sponsor limit their liability and get financial advisors more assets under management. It\u2019s a win-win and more livelier than a funeral.<\/p>\n
<\/span><\/p>","protected":false},"excerpt":{"rendered":" I have been to many funerals and many 401(k) enrollment meetings and I have to say that most funerals are livelier than 401(k) enrollment meetings. \u00a0It doesn\u2019t have to be that way. When I started my own practice and wrote … Continue reading